Friday, July 6, 2012

Blogs as public diaries: writing for an audience

This morning I went to a great presentation at Helsinki Design Lab (HDL) on the research they are doing in the field of strategic design. During the presentation, Bryan Boyer, who was our host at HDL,  made an interesting comment who highlighted the importance of writing mechanisms.
Discussing artifacts the design team used, Bryan explained how their website, and in particular their blog had become a communication artifact. They are posting a weekly (sometimes) bi-weekly post, posts that he described as " a diary of our work". He noted how writing these posts helped him to think about,  articulate and reflect on his work [great reference to the reflecting and analyzing mechanism].

He also added how it was important to make these notes public on the blog rather than just writing them down as private notes. Indeed, when you write on a blog, you write for an audience and you have to think about the audience [Here I could not prevent myself from smiling and thinking about the addressing mechanism]. While written for others (he blog is public and shared with others with an "open door" to conversations - through the comment feature), posts are also written for oneself: to keep a trace and make sense of what was done, what happened. Objectifying here is both the output and the process.

Not only I found this reference to the blog as a diary of the work of the Helsinki Design Lab relevant in the context of the 4 mechanisms of writing we defined in our book, but also it reminded me of the distinction made between letters and diaries made by Joanne Trautmann Banks about Virginia Woolf's correspondence and diaries.  Trautmann Banks made a point that letters revealed more about Virginia Woolf's because they were addressed to someone (and public to a certain extent).





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